Home
Do you find the internet to be enormously confusing as a business owner? If you’re paying attention to how rapidly the world is changing it’s understandable, we, as humans, have seen more changes in the past 10 years than we have in the previous 50 with how a successful business operates. The entire world is more aware, craves information, solutions and has an undying interest getting the best the fastest way possible.
The world we live in has changed in the last 5-10 years. More than most realize, we’ve gone from an era of Telephone Books and Newspapers to the Internet and Smart Phones. To ignore this and let it “take care of itself” is a major disservice to your brand and to your existing and prospective customers. We live in a rapidly changing world that offers enormous opportunities to those who realize this change for what it is and are ready to take advantage of the opportunities it offers.
We really love the analytical side of Paid Search, unlike nearly any other form of marketing all of the data is tracked and can be put into simple reports. If there’s a problem, we can make rapid adjustments. Unlike TV, radio, conventional print or other forms of advertising there is concrete data about the performance of the campaign. Further, unlike the aforementioned platforms, a PPC campaign can be up and running generating leads and sales within a week, you would be lucky to have a script put together or have a draft together for review with conventional platforms in that same time period. Then there is the real data, sure they’ll share circulation and audience size but in an increasingly chaotic world, it’s easy to be lost in the noise. Pay per click is exactly what it says, you pay for what you get, no more no less.
We are specialists in the area of Paid Search, sometimes referred to as SEM (Search Engine Marketing), PPC (pay-per-click) or Adwords, among many other names. It is a mystery to most people, but it is our passion and area of expertise. In the tabs above we outline what paid search is, how it works and how most business use it. We strongly recommend reading further, to get an idea of what exactly paid search is and how it can impact you. At any step of your journey here if something doesn’t make sense, or if you have a specific question don’t hesitate to Contact Us. Last year it is estimated that over $40 Billion was spent on paid search, paid search makes up 96% of Googles total revenue. Paid search is HUGE business, are you missing your piece of the puzzle?
We originally started as a Paid Search and Social Media management company, filled in gaps with SEO (Search Engine Optimization) but have gravitated away from both Social Media and SEO. We feel SEO has enormous benefits, as does Social Media but the lines between the two were blurring with algorithm updates on search engines. Further, there seems to be an overwhelming number of self proclaimed Social Media Experts out there and quite frankly we didn’t want to be lumped in the same category with them. The point of mentioning this is that we feel our background creates a solid background to build off of for paid search. We have a deep rooted understanding and working knowledge of what works for business and what does not on the web.
So why would you work with us? Let’s face it, you’re busy running your business, you don’t have time to learn yet another specialized skill set. We have dedicated over 3 years and acquired highly specialized certifications proving that we not only know Paid Search inside and out, but it’s what we know and love. Just like you are passionate about your business and what you do, we are about paid search. As we evolved we had witnessed enormous success in all of our endeavors, but we gravitated towards paid search because it’s what we enjoy doing the most.
One more small note, we’re almost embarrassed to have to say this, we perform all of our own work in house and don’t outsource anything. It’s come up enough we figured we might as well prevent it from being asked again, apparently a lot of marketing firms are charging huge monthly fees and then sending the work to a third party, we do not do that.